The DPS No Nonsense Philosophy
At DPS, we keep it simple. No nonsense in our marketing or products.
Our company was built on the credibility of Thomas J. Archambault from TJA Training and Irv Miller, President of J & L Self Defense. We spent decades earning a reputation for straight talk and real world results. Not just in the products we make, but in how we label and advertise them.
DPS products were never designed around gimmicks, inflated claims, or marketing hype. They were built around practical deployment, dependable range, controllability, and real performance in the field.
Pepper Spray Strength: The Truth You Need to Know
For years, we told people the truth: the percentage on the label means nothing unless you know what it is actually measuring.
While much of the industry focused on flashy percentage claims and inflated advertising numbers, DPS focused on real world effectiveness.
We encouraged customers to look deeper and understand concepts like Scoville Heat Units (SHU), usable heat, and actual delivered performance instead of relying on marketing buzzwords.
Over time, many companies learned how to manipulate numbers for advertising purposes. SHU values became inflated. Percentage claims became misleading. Product labels became more about marketing than performance.
Today, much of the industry now focuses on Major Capsaicinoids (MC) instead of SHU.
That is fine with us because the core truth has never changed:
What matters is the usable heat delivered to the target.
At DPS, our formulations are designed around real world stopping effectiveness, often referred to as Out-the-Nozzle Heat.
- 1.4% MC content can deliver over 210,000 Out-the-Nozzle Heat
- Higher percentages do not automatically mean stronger or more effective spray
- Deployment pattern, atomization, range, and controllability matter just as much as raw numbers
- Real world performance matters more than marketing claims
The industry can play the numbers game. We focus on what actually works.
Built for the Real World
DPS products are developed for people who may actually need to depend on them:
- Law enforcement professionals
- Corrections personnel
- Security officers
- Professional instructors
- Prepared citizens seeking practical protection
Our approach has always been straightforward: build dependable products, support them honestly, and let real world performance speak for itself.
If you are tired of exaggerated claims and marketing hype, you are in the right place.
DPS: No BS. Just Protection.